Pax x vlot

Strengthening pension knowledgeof customers

The challenge

How to create meaningful digital interactions around the complex topic of pension fund risk and retirement benefits – for both new and existing customers.

The solution

The vlot self-service campaign tool is used across several pension analyses to encourage autonomous decision-making through targeted pull effects and to activate the need for personal advice.

The results

  • 82%

    82% of customers with identified gaps took action via targeted CTAs

«With vlot, we were able to transform a complex topic like pension advice into a seamless digital experience. The self-service campaigns helped us promote knowledge and self-determined action in the field of retirement planning. The fact that over 80% of users with identified gaps took an action speaks for itself.»

Mario Schneider / Department Head Product Owner Management

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